A Golf Coaching App That Ships Every Week
Record the swing. Get the feedback. Fix it before the next round.
- 3 codebases
- iOS, React Native, and coach admin
- Weekly
- Ship cadence, reported monthly
- 1
- New admin app built from zero
We build products users love& investors believe in.
Hortensia is the product partner for ambitious founders. Strategy, design, engineering and growth from one senior team, taking you from messy idea to market-ready product in 12 weeks.
Accepting Q4 2026 projects. 3 spots left.
Scroll
Trusted by founders who shipped
- Curve: $50K MRR
- Thryve: 15K students
- Stellify: 8,600+ tracks
- Aprecia: Series A
- Kian: YC backed
- NexGen: 10x ROI
Most startups fail because they build the wrong thing. We help you discover what is worth building. Then we build it with you.
We work with founders who refuse to settle.
You have an idea and need direction
You know you want to build something, but the path from idea to product is unclear.
You have raised, or are raising, and need to move fast
Runway is ticking. You need a team that ships, not one that schedules meetings about meetings.
You want a partner, not a vendor
You want a team that challenges your thinking and cares about outcomes, not just outputs.
We don't show off.
We show results.
Every product here started as someone's "impossible" idea. Real screens, real numbers, and the founders' own words.
Advanced Project Management with EVM Intelligence
From unclear concept to enterprise-ready SaaS, a project management platform that brings Earned Value Management to modern teams.
- $250K
- Seed Round Raised
- 40%
- Faster Project Planning
- $50K
- Monthly Revenue
Redefining Music Discovery and Engagement
From broken music discovery to transparent ecosystem, a platform where artists grow, fans engage, and culture drives what we hear.
- 8,600+
- Tracks in the catalog
- 149
- Artists onboarded
- 5 mo
- From zero to live product
A Contractor Site That Wins Bigger Jobs
The site that makes a serious contractor look as good as their work.
- 1,200+
- Projects delivered
- 25+ yrs
- In business since 1998
- Zero
- Lost-time incidents
AI-Powered Intelligent Study Companion
From traditional study methods to AI-enhanced learning, a platform that transforms how students learn, retain, and succeed.
- 15K+
- Students Onboarded
- 90%
- User Satisfaction
- $8K
- Monthly Revenue
More from the workshop
DrivaEvery parcel, every driver, every dinar accounted for, even with no signal.
LumiraTurn a network of reps and partners into a sales machine.
MenufyThe restaurant website that a restaurant owner can actually run.
SparkiaThe automations a marketing team wishes they had time to build.
We don't build apps.
We build unfair advantages.
We are not vendors. We are partners who share your outcome. Our success is tied to yours, not to billable hours.
Operators
Not consultants
We have raised rounds, shipped products and felt the weight of a missed deadline. We do not give advice from the sidelines. We get in the trenches with you.
Aligned
Fixed price, shared outcome
Fixed pricing means we succeed when you succeed. No scope padding, no surprise invoices. We are invested in shipping something that works.
Opinionated
We push back
We will tell you what not to build, cut features that do not matter and protect your runway. Most agencies just say yes.
From foggy idea
to undeniable traction
Day 0
The spark
A vision trapped in your head. Nobody else can see what you see, and every path looks equally valid.
- Endless options, zero clarity
- Runway burning on guesses
- Vendors who want to build, not think
It starts with a free 30 minute discovery call.
Weeks 1 to 4
The shift
The strategy sprint. Data replaces gut feeling and the fog takes a shape you can test.
- Validated assumptions
- Ruthless prioritization: build only what matters
- A living prototype and real user feedback
Your time: about 5 hours a week.
Weeks 5 to 12
The breakthrough
Build and launch. Weekly demos, transparent progress and a product people start to depend on.
- Product-market fit signals
- Metrics that make investors lean in
- Momentum you can feel
Your time: about 3 hours a week.
One team. Four disciplines. Zero silos.
Strategy, design, engineering and growth work together from day one. No handoffs, no lost context.
Validate before you build
We validate your market, sharpen your positioning and define exactly what to build first, before a single line of code.
- Market and competitor analysis
- User research and personas
- Feature prioritization
- Technical architecture plan
- Go-to-market roadmap
Experiences users love
Beautiful is not enough. We design products that turn visitors into users and users into advocates, where every pixel earns its place.
- User journey mapping
- Wireframes and interactive prototypes
- Visual design system
- Brand and visual identity
- Usability testing
Ship fast, scale forever
Production-grade code on a modern stack, with engineering practices that let you iterate quickly today and scale with confidence tomorrow.
- Full-stack web development
- Mobile apps for iOS and Android
- APIs, backends and integrations
- Cloud infrastructure and DevOps
- Security and performance
Launch is just the beginning
A product without users is just a project. We help you launch, position and win your first customers, then keep improving on real data.
- Launch strategy and execution
- Content and messaging
- Analytics and tracking setup
- A/B testing and growth experiments
- Ongoing iteration support
Fixed price. Known before we start.
MVP Sprint
From $50K 8 to 12 weeks
Idea to launched product. Built to validate your concept and raise your first round.
Growth Package
From $100K 12 to 16 weeks
A full product with native mobile apps, integrations and a growth foundation, for startups ready to scale.
Enterprise
Custom 16 weeks and up
Complex systems, enterprise integrations and high-security requirements, with a dedicated team.
- Fixed pricing
- Weekly demos
- You own the code
- 30 to 90 days of support after launch
The technical co-founders
you can hire.
Two founders, a core team of ten leads and 20+ senior specialists. No juniors, no outsourcing. The people who plan your product are the people who build it.
- 50+
- products launched
- $10M+
- raised by our clients
- 12
- weeks, average time to launch
- 100%
- client satisfaction
Arbi Jouini
Co-Founder, CEO and CTO
Arbi has shipped 50+ products across SaaS, FinTech and EdTech, and killed twice as many bad ideas before they wasted a client's budget. Three-time founder and fractional CTO.
"Every founder deserves a team that treats their product like their own. We remember what it felt like when no one did."LinkedIn
.jpeg&w=1920&q=75)
Amin Ghadhab
Co-Founder and COO
Amin spent a decade in enterprise project management. At Hortensia he runs a delivery system that gives founders enterprise-grade reliability without the bureaucracy. PMP certified.
"I have watched brilliant ideas die in status meetings. We don't let that happen here."LinkedIn
The leads behind your product team
- Ghofrane JouiniDesign
UI/UX, design systems, brand identity
- Yassine CherifEngineering
System architecture, full-stack
- Mohamed MbarekProduct
Product strategy, roadmaps, user research
- Hannen NeffatiGrowth
Go-to-market, marketing, analytics
- Ala HedhlyFrontend
React and Next.js, performance, accessibility
- Rahma BourasMobile
React Native, iOS, Android
- Tarek HammamiDevOps
Cloud, CI/CD, security
- Mouhib Ben NacerAI
AI/ML, automations, data engineering
United Kingdom (headquarters), Tunisia (engineering hub), Canada, Dubai
What founders say
when we're not in the room.
"Hortensia didn't just build Curve, they helped us discover what Curve should be. They challenged assumptions, cut unnecessary features, and delivered a product that's processing $50K MRR eighteen months later."
Amin GhadhabCEO & Founder, Curve$50K MRR"Working with Hortensia felt like gaining a technical co-founder. They challenged our assumptions and delivered a product that exceeded our expectations. Eighteen weeks from kickoff to launch."
Julian CrupiCo-Founder, Thryve18 Weeks"Hortensia transformed our massive vision into a real, working product. They helped us cut through the noise and focus on what mattered. Five months later, we launched an alpha that's already resonating with 500+ artists."
Peter DonnellyLead Investor, Stellify500+ ArtistsThe questions you're
too polite to ask.
What makes Hortensia different from other agencies?
We're not just developers, we're product partners. We challenge assumptions, push back when something won't work, and obsess over outcomes, not just deliverables. Our fixed-price model means we're invested in shipping something that actually works for your business, not billing hours. Every project gets senior talent from day one, not juniors learning on your dime.
What kind of results can I expect?
Our clients typically see 40 to 60% faster time-to-market compared to building in-house, products that scale to thousands of users without breaking, and the technical foundation to raise funding or grow revenue. We've helped clients raise $250K+ seed rounds, achieve $50K MRR, and onboard 15,000+ users. Your specific results depend on your market and execution, but we build for success.
How long does a typical project take?
Most MVPs take 12 to 20 weeks from kickoff to launch. A focused product with core features lands around 12 to 14 weeks. More complex platforms with integrations, multiple user types, or advanced features run 16 to 20 weeks. We'll give you an accurate timeline during our strategy call based on your specific requirements, no guessing.
Do I own the code and designs?
Yes, 100%. Once final payment is made, you own all code, designs, and intellectual property. We can host it on your GitHub from day one so you always have full access. No lock-in, no hostage situations. It's your product.
What technologies do you use?
We primarily use React/Next.js for frontend, Node.js or Python for backend, and PostgreSQL or MongoDB for databases. For mobile, we use React Native. We choose the best stack for your specific needs, not whatever's trendy. The goal is a codebase that's maintainable, scalable, and easy for future developers to work with.
How involved do I need to be during the project?
We need 3 to 5 hours per week from you for feedback, decisions, and testing. We handle everything else and keep you updated with weekly demos and async updates. You stay in control of the product direction without getting buried in implementation details. We'll tell you when we need you and respect your time when we don't.
What happens after launch?
Every package includes 30 to 90 days of post-launch support (depending on package) for bug fixes, minor adjustments, and questions. After that, we offer monthly retainers for ongoing feature development, maintenance, and support. Many clients continue working with us as their product grows, we become their fractional tech team.
Your product isn't going
to build itself.
Every project you just saw started with a simple conversation. Yours could be next.
Book a discovery call
30 minutes to explore your project. Free, with no commitment.
- Talk through your vision and goals
- Get senior advice on the approach
- Understand timeline and investment
We usually reply within 24 hours.