A Sales Engine for a Growing Cosmetics Brand
Turn a network of reps and partners into a sales machine.
- Product strategy
- UI/UX design
- Web development
- Backend development
2 systemssales engine + partner directory one connected build
Lumira (client brand anonymized) is a cosmetics distributor that grows through people: field reps and partner stockists. We built the software that runs that channel, a sales system for the team and a public directory that helps customers find an official partner, so the brand can scale distribution without losing control of it.
- Timeline
- Delivered
- Team
- 1 Product Engineer, 1 Full-stack Engineer
The challenge
A distributor selling through reps and partners quickly outgrows spreadsheets. Orders get lost, partner information goes stale, and no one has a clean view of who is selling what. The brand wanted a single system tailored to how they actually sell, plus a public-facing directory so customers could find and trust an official partner, all under their own brand rather than a generic tool.
What changed
- One system
- Reps, partners, and orders in one place
- Public directory
- Customers find official partners
- Own brand
- Tailored to how they actually sell
We finally run our sales channel instead of chasing it. Orders and partners live in one place, and the public directory sends real customers to the partners doing the work.
Strategy
We mapped the real sales motion, from rep to partner to customer, and built the system around it rather than forcing the team into a generic CRM.
Design
A clean, on-brand experience the sales team wants to open every day, and a directory that makes the brand look established and trustworthy.
Build
A tailored sales platform for the internal team paired with a public partner directory, so the same source of truth powers both operations and the customer-facing side.
Grow
With orders and partners in one place, the brand can recruit more partners and see exactly what is working.
The stack
- Next.js
- TypeScript
- Prisma
- PostgreSQL
