From first call to launch,and what comes after.
Six stages, a demo every week and a price agreed before we start. Here is exactly what happens, how much of your time each stage takes, and what you have at the end of it.
0130 minute call
Discovery
Where every product starts.
No pitch and no pressure. An honest conversation about your product, and whether we are the right team to build it.
- Your vision, your users and your goals
- How complex it really is to build
- Budget and timeline, said out loud
- A go or no-go within 48 hours
- Your time
- 30 minutes
- You leave with
- A detailed proposal, or an honest referral to a team better suited
022 to 3 days
Proposal
Clarity before commitment.
A written plan covering scope, timeline, price and who works on it, so you know exactly what you are signing.
- Scope with clear deliverables
- A week-by-week timeline
- A fixed price, with no surprises later
- The team, and what each person does
- Your time
- Time to read and question it
- You leave with
- Aligned expectations, ready to build
03Week 1
Kickoff
Set the foundation.
You meet the whole team, we set up the tools, agree how success will be measured and plan the first sprint together.
- Team introductions and roles
- Shared Slack, Figma and GitHub
- Success criteria, in writing
- The plan for the first sprint
- Your time
- 2 hours
- You leave with
- One team with clear first steps
048 to 40 weeks
Build
Working software, every week.
Two-week sprints with a demo every Friday. Not status reports: features you can open, tap and test yourself.
- A live demo of working code each week
- Async updates in Slack every day
- Design, code, test and deploy in one loop
- Your feedback folded into the next sprint
- Your time
- 3 to 5 hours a week
- You leave with
- A product ready for production
05Launch week
Launch
Ship day.
We run the technical launch and back your go-to-market, whether that is Product Hunt, a beta programme or a quiet release.
- Production deployment and monitoring
- The launch checklist, executed
- Product Hunt or beta programme support
- Analytics and tracking in place
- Your time
- Be there on launch day
- You leave with
- A live product with real users
0630 to 90 days
Support
We don’t disappear.
Bug fixes, performance monitoring and advice on what to build next, so the product keeps working while you sell it.
- Critical bugs fixed within 24 hours
- Performance monitoring and alerts
- Your users’ feedback, prioritized
- A recommendation for what comes next
- Your time
- A weekly check-in
- You leave with
- A stable product that keeps growing
How we work with you.
Four rules we keep on every project, whatever its size. They are the reason founders come back for the next product.
Weekly demos, not monthly reports
Every Friday you see working software. No status theatre, just progress you can touch, test and react to.
A fixed price, agreed up front
You know the investment before we start. No hourly billing and no scope-creep invoices: we do well when we ship efficiently.
Nothing hidden
Daily async updates, blockers raised the moment we see them, decisions written down. You always know where the project stands.
You own everything
Code, designs and documentation are yours from day one, in your accounts. No lock-in, and nothing held back at the end.
The tools behind it.
Proven tools at every step. When your team already has its own, we work in yours.
Design and prototyping
- Figma
- Design, prototypes and handoff
- Framer
- Interactive prototypes
- Spline and Rive
- 3D and motion
Engineering
- React and Next.js
- Web applications
- React Native and Flutter
- Mobile apps
- Node, Python and Go
- Backend services
Collaboration
- Linear and ClickUp
- Sprint planning and tasks
- Slack and Discord
- Day-to-day conversation
- Loom
- Async video walkthroughs
Infrastructure
- AWS and Google Cloud
- Cloud hosting
- Docker and Kubernetes
- Containers and orchestration
- Terraform
- Infrastructure as code
Shipping
- GitHub Actions
- Automated pipelines
- ArgoCD
- GitOps deployments
- Cloudflare
- Edge and CDN
Observability
- Mixpanel and Amplitude
- Product analytics
- Sentry
- Errors and session replays
- Grafana
- Infrastructure monitoring
What founders ask
before they start.
How long does a typical project take?
Most MVPs take 12 to 20 weeks from kickoff to launch. A focused product with core features lands around 12 to 14 weeks. More complex platforms with integrations, multiple user types, or advanced features run 16 to 20 weeks. We'll give you an accurate timeline during our strategy call based on your specific requirements, no guessing.
Do I own the code and designs?
Yes, 100%. Once final payment is made, you own all code, designs, and intellectual property. We can host it on your GitHub from day one so you always have full access. No lock-in, no hostage situations. It's your product.
What technologies do you use?
We primarily use React/Next.js for frontend, Node.js or Python for backend, and PostgreSQL or MongoDB for databases. For mobile, we use React Native. We choose the best stack for your specific needs, not whatever's trendy. The goal is a codebase that's maintainable, scalable, and easy for future developers to work with.
How involved do I need to be during the project?
We need 3 to 5 hours per week from you for feedback, decisions, and testing. We handle everything else and keep you updated with weekly demos and async updates. You stay in control of the product direction without getting buried in implementation details. We'll tell you when we need you and respect your time when we don't.
What happens after launch?
Every package includes 30 to 90 days of post-launch support (depending on package) for bug fixes, minor adjustments, and questions. After that, we offer monthly retainers for ongoing feature development, maintenance, and support. Many clients continue working with us as their product grows, we become their fractional tech team.
What if I need to pause the project?
Life happens, funding delays, market shifts, personal circumstances. If you need to pause, we'll work with you to find a fair solution. We can hold your spot for up to 4 weeks. Longer pauses may require rescheduling based on our availability, but we'll always communicate clearly and never leave you hanging.
Stage one is a 30 minute call.
Bring the idea, the deck or just the problem. You'll leave knowing whether we can help, how long it would take and roughly what it would cost.